Irn-Bru gets big Christmas present

16 November, 2007

Barr Soft Drinks is rolling out a national TV ad campaign for Irn-Bru.

Forming part of the company's ú7 million annual spend on the brand, the push will be supported with limited-edition labelling featuring images from its Snowman TV ad s, and price promotions on all 33cl, 50cl and 2-litre packs.

The company is also introducing a new look to its 25cl bottle

which is available as a single bottle or in an 8-pack, and will be running a "scratch and win" on-pack promotion on 75cl bottles

for

tickets to the Christmas Carnival, held at the Scottish Exhibition & Conference Centre in Glasgow and sponsored by Irn-Bru.

Commercial director Jonathan Kemp said: "The total Irn-Bru brand has performed very well this year. Combined sales revenue for Irn-Bru and Diet Irn-Bru achieved a 2áper cent growth in the first six months despite the poor summer weather.

"Christmas is a key trading period for the industry and we have put an exciting programme of activity together to ensure that Irn-Bru continues to deliver phenomenal sales both nationally and in Scotland right through to Hogmanay and the New Year."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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