Hunt for hunk to rustle up hot snacks

16 November, 2007

Glamour model Lucy Pinder has teamed up with Rustlers

for the launch of its Campaign For Real Men.

The hunt to find the nation's manliest man will be advertised across national and regional media in a bid to raise awareness of the hot snacking market, with contestants being given the chance to display their masculinity in a series of male-related challenges.

Kepak Convenience Foods sales director Peter Fazal said: "The campaign is another UK first for Rustlers. It highlights the innovative way we approach all aspects of brand support with activity that is focused on raising brand awareness, engaging consumers and driving more traffic to the hot snacking fixture."

A

website - campaignforrealmen.com - will support the push for the microwaveable burger and sandwich brand. "Stock up on Rustlers now as the Campaign For Real Men will attract interest and spark sales nationally.

"And if you, or any of your customers fit the bill, why not put your names forward ," said Fazal.




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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