Top Tip

16 November, 2007

Off-licence owners should read the wine pages of the national newspapers, probably easiest online, to see if any wines they stock have write-ups. They can then use the quotes and reviews to highlight the wines with handwritten shelf-barkers or to pull out for in-store tastings.

Debbie Feickert, director, Phipps PR

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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