Disaronno TV ad hits screens

22 November, 2007

First Drinks Brands is spending £2 million on a TV ad for Amaretto liqueur Disaronno.

Forming part of the brand’s Pass the Pleasure Around marketing campaign, the 30 second ad will run for seven weeks and is designed to appeal to Disaronno’s target audience of image-conscious women aged 20-35.

Featuring a group of friends enjoying Disaronno over ice in a bar, the ad aims to reflect the liqueur’s premium credentials and its position as a drink for sociable occasions, according to a spokeswoman.

It will screen on ITV, C4, and C5.

Brand manager Mark Collins said: “Disaronno is the third largest brand in the non-cream liqueur category and is enjoying a year of outstanding double digit volume and value growth in the off-trade.

This impressive sales growth comes on the back of strong growth in recent years and we are expecting to see this trend continue.

“As the category leader, Disaronno is a must stock brand which will enjoy high demand over the Christmas period.”




Bookmark this


Site Search

COMMENT

Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter