Fuller's set for off-trade beer expansion

23 November, 2007

Fullerís, the brewer of London Pride, has said it will use new capacity to expand in the off-trade and export beer sectors.

The London-based brewer said it had installed three new beer tanks, ďwhich will substantially increase our capacity to produce packaged and keg beers for our growing export and off-trade businessĒ.

The announcement came as part of Fullerís first half results, which saw sales in its beer business rise four per cent to £30.3m for the six months ended September 29.

Poor summer weather has made 2007 a tough year for brewers in the UK. Six out of the top 10 ale brands saw sales to the off-trade decline in the year to October, according to Nielsen Scantrack data published in the OLN Beer Report 2007.

Fullerís was one of few to buck that trend, with off-trade sales up three per cent over the last six months. London Pride rose three places to become the 33rd biggest off-trade beer brand in the UK.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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