Fuller's set for off-trade beer expansion

23 November, 2007

Fullerís, the brewer of London Pride, has said it will use new capacity to expand in the off-trade and export beer sectors.

The London-based brewer said it had installed three new beer tanks, ďwhich will substantially increase our capacity to produce packaged and keg beers for our growing export and off-trade businessĒ.

The announcement came as part of Fullerís first half results, which saw sales in its beer business rise four per cent to £30.3m for the six months ended September 29.

Poor summer weather has made 2007 a tough year for brewers in the UK. Six out of the top 10 ale brands saw sales to the off-trade decline in the year to October, according to Nielsen Scantrack data published in the OLN Beer Report 2007.

Fullerís was one of few to buck that trend, with off-trade sales up three per cent over the last six months. London Pride rose three places to become the 33rd biggest off-trade beer brand in the UK.




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