Ad goes a long way - to Tipperary
Published:  30 November, 2007

Magners has launched a Christmas TV ad campaign which was shot on location in Clonmel, County Tipperary, where the Irish cider is made.

The ads show festive images of roaring log fires, snowy landscapes and Christmas lights in an orchard, with a voice-over saying: "At Magners, we know the most valuable thing you can spend at Christmas is time."

The TV campaign will be backed up by ads on national and regional radio, print, cinema, London Underground and outdoor posters at landmark sites around the country.

Marketing director Maurice Breen said: "This beautifully-shot new commercial captures the magic of the Christmas season. The crisp winter evening is the perfect contrast to the warm atmosphere of the pub. Cosy Christmas nights enjoyedáin the company of friends are just the right association for Magners at this time of year."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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