New profile for organic pioneer
Published:  30 November, 2007

Wine supplier Thierry's has re launched its organic wine range, Terra Organica.

The packaging includes a modern bottle shape, minimalist white labels using earth-coloured fonts and a metallic 'TO' icon to increase shelf standout.

The wine itself has also been updated, with some new suppliers sourced.

Terra Organica was originally launched in 2001 when the organic food and drink sector was only a niche market for the grocery trade.

The range

includes red and white wines from Argentina, France, Spain and Italy.

They are sourced from a range of partner-producers such as the Zuccardi family from Mendoza, CLVD - France's leading organic suppliers

- Bodegas Navarsotillo in Rioja

and Volpi and Val d'Occa from Italy. The range starts at £4.99.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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