Gallo delivering festive gift packs

30 November, 2007

A variety of Gallo gift packs will be rolled out for Christmas. The range spans

the portfolio of Gallo brands including Gallo Family Vineyards, Napa Valley Vineyards and Dancing Bull, and it has been designed to address a variety of gifting occasions.

Some of the packs will continue to be available throughout 2008. Gallo said: "The

packs have been designed to deliver maximum innovation and variety in the wine category to a market traditionally dominated by Champagne brands."

The range includes a handbag-shaped box presenting Gallo Family Vineyards White Grenache with Lindt Lindor truffles. Another pairing matches Lindt's 70 per cent cocoa dark chocolate bar with GFV's White Grenache.

Gallo European marketing director Jane Hunter said: "Gifting is an unmissable opportunity for retailers to maximise on key sales around holiday periods, and throughout the year as people celebrate birthdays and anniversaries. Consumers look for gifts that present something more than the classic 'two bottles in a box' offering."

Gallo has also worked with Riedel Crystal to offer premium glassware with Gallo Family Vineyards Coastal Vineyards Cabernet Sauvignon.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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