Parfetts targets indies with quality lines

30 November, 2007

Parfetts Cash & Carry has launched a Wine of the Month promotion to encourage independent retailers to stock premium

lines.

The push is being advertised across each depot, with retailer POS material available to support the brands, including tasting notes and food matching suggestions for retailers to use in store.

Wine of the Month runs alongside Parfetts' usual promotional calendar, with a new brand selected every three weeks. Parfetts is also planning to run similar activity for

beer and cider.

Trading manager Paul Bond said: "The Wine of the Month promotion is intended to introduce and encourage our independent customers to try selling a broader range of wines, including premium brands. The featured wines are heavily discounted during the promotional period as an incentive for retailers .

"We are finding that the reaction from customers is very good and that many who have been reluctant to stock such premium-priced ranges in the past are actually finding that there is a place for premium wine within their total offering."




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter