Stage set for Cointreau's feminine side

30 November, 2007

Cointreau has teamed up with new theatre show Viva La Diva

to become its official cocktail partner.

Starring ballet star Darcey Bussell and opera singer Katherine Jenkins, the show will celebrate

feminine style and divas through the ages.

Bespoke cocktail The Cointreaupolitan Viva martini,

dusted with 24-carat culinary gold flakes, will be served at all performances and feature on stage . Select performances will

host a Cointreaupolitan Viva martini VIP retreat bar.

Maxxium UK's senior brand manager Jane Wilson said: " Be Cointreauverisal is part of Cointreau's long-term brand philosophy, and our marketing activity mirrors the strength of spirit of divas, past and present."

The

17 shows, which run until Dec 22, are expected to attract 45,000 people .




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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