WKD promos for festive season

30 November, 2007

Beverage Brands is offering retailers free Christmas-themed WKD point-of-sale kits as part of a 4 million advertising push.

Featuring advice and tips for consumers on how to cope with the festive season, the packs include tinsel mobiles, bunting, posters and shelf strips featuring a bottle of WKD with the words "easy to wrap" .

The

campaign will also include outdoor poster ads advising consumers how to do their Christmas shopping WKD-style.

The WKD guide to Christmas will be published in conjunction with men's magazine Nuts this month.

WKD's Treadmill and Bathtime TV ads will

return for a six-week burst running through to Jan 3. Its

Robot ad will also be shown in cinemas over the

period.

Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with festive occasions."




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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