VOX SHOP

30 November, 2007

What's the best music to play in a drinks shop?

"We play classical and jazz. It's important that it's calming and it creates the right environment. The main thing is people relax and the music is in the background rather than being too noticeable. We don't play certain music with the aim of selling one type of wine."

Toby Cutler

Wimbledon Wine Cellar,

west London

"You need music that creates atmosphere and makes people relax and think 'I'm going to buy a case of that'. My staff like rock and indie and we don't like jazz. Swearing is out, so no Eminem or Tupac. Current favourites are Fleetwood Mac and Abba."

Simon Evans

Naked Grape,

Alresford, Hampshire

"I play classical chill-out music at wine tastings in a nearby hall but I don't feel the need to play music in the shop. Something

choir-like would be suitable ."

Russell Green

Gemini Wines, Guernsey, Channel Islands

"I used to play classical music, but people complained about it so I switched to pop music, which drove me mad. My personal choice would be classical but customers used to come in and ask who had died. The best music is silence so people can browse in peace."

Clive Bennett

Hanslope Wines

Hanslope, Milton Keynes, Bucks




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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