Consumers get credit for green

30 November, 2007

Internet shoppers will be able to collect "green points" from retailers as part of a new reward card scheme.

The Carbon Cred card

aims to help

consumers reduce their carbon footprint by

rewarding them with points when they shop

online at 1,000 partner stores, including Oddbins and Virgin Wines.

They can

use the points to buy green lifestyle products and services, such as energy-efficient boilers, energy-saving light bulbs, solar heating and folding bicycles. Other drinks retailers participating in the scheme include Absinthe Supply, Baileys Wine Merchants, drinkstuff.com, Gift to Drink, the Whisky Exchange and Sparkling Direct.

To receive carbon points, a user must

register at carboncred.it before linking

to a store in the scheme. The points

depend on the

store, but on average

it will be

three points for every 100 spent.

"An average shopper using the site for a year could collect 750 CarbonCred.its which could pay for your home electricity bills for a year," card creator Duncan Stewart

said.




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