Bombardier launches £4m ad campaign

11 December, 2007

Wells & Young’s is launching a poster ad campaign for Bombardier next week, part of a £4 million ad spend on the brand.

The It’s Like campaign will feature on 2,000 six-sheet poster sites around England and carries slogans such as: “It’s like Robin Hood leading the Red Arrows over the English Channel to rescue Mr Benn.”

The campaign aims to reinforce Bombardier’s positioning as the “Drink of England”.

Marketing director Chris Lewis said: “Our Bombardier campaigns have always given a humorous identity and character to the beer and it is imperative that this is continued in the new campaign. The new creative work associates the beer with English icons which conjure up amusing and comical images for drinkers.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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