MARKET MONITOR A graphic guide to the off-trade

11 January, 2008

Which sparkling wine brands do customers know best?

Champagne house Moët & Chandon tops the list of sparkling wine brand awareness among regular UK wine drinkers. According to new research conducted by Wine Intelligence, eight in 10 wine drinkers are aware of the Moët & Chandon brand and 20 per cen t

have bought it in the past

six months. Dom Pérignon is known by three-quarters of wine drinkers and 6 per cent of them claim to have bought it recently. Martini Asti has the second highest penetration rate with 12 per cent of UK wine drinkers having bought it in the past six months.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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