Makro to introduce advis ers

11 January, 2007

Wholesaler Makro is to employ wine experts at 11 of its stores to help retailers make the right choices .

Advisers trained by the cash and carry operator's wine buyer Fabrizio Di Pietro have already started in Manchester, Rayleigh, Chester, Glasgow, Charlton, Leeds and Birmingham .

The introduction of wine advis ers is part of the wholesaler's plans to provide a more specialist service for customers.

A refurbishment programme

is being rolled out to the group's other 29 stores. Improvements will include clearer signage

and a revamped website.

Makro managing director Hannes Floto said: "The plans follow

extensive market research among

customers to find out what they wanted from

Makro.

"The majority are independent businesses who demand a buying experience which is convenient, fast and efficient, with an emphasis on quality and service."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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