Old Tom could be the 'missing link'

11 January, 2008

Hayman Distillers has launched a gin it says is the missing link between genever, or Dutch-style sweet gin, and London dry gin.

Old Tom was developed by company chairman Christopher Hayman, whose great grandfather, James Burrough, originally created Beefeater Gin.

It is based on an 18th-century recipe and recreates the lightly sweetened style of gin that was particularly popular at th e time, according to a spokesman.

The distillery described 40 per cent abv Old Tom as "smooth, clean and refreshing, with juniper and soft spice aromas".

Marketing director James Hayman said: "Old Tom Gin is an old, but not forgotten, classic. It is described as the distinctive gentle cousin of London Dry."

He added that Old Tom is drier than Hayman's 1820 Gin Liqueur and comes in a longer, thinner 70cl bottle.

Tropical Limited 07764 844055




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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