Kick off 2008 with a youth player buy
Published:  11 January, 2008

Coca-Cola Enterprises'

latest on-pack promotion

offers football fans the chance to win 25,000 for their

club to buy a top



Running for eight weeks from tomorrow (Jan 12), the giveaway will feature on 33cl, 50cl and 2-litre bottles of Coca-Cola and Coke Zero.

By entering a code found on the bottle, consumers will be entered into a weekly draw.

After eight weeks the fan who has entered the most times will have the chance to win one of 72 prizes for their club,


1,000 cash and a shirt signed by Wayne Rooney.

Breakthrough development controller Martin Sampson said: "We understand

the future of British football relies on our ability to develop our youth talent and the Football League is a breeding ground for such talent. With Coca-Cola and Coke Zero we hope to help give some clubs the opportunity to enhance this development."

A marketing campaign costing 600,000 will back the give away , includ ing

national paper

profil es of youth league players .

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There's not going to be a campaign for that for much longer

The campaign name There’s A Beer For That may have got cynics like me trying to think of things there wasn’t a beer for, but broadly speaking it was a force for good.

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