Shloer pampers pregnant women

11 January, 2008

Model and TV stylist Lisa Butcher is fronting

Shloer's latest marketing campaign.

Targeting expectant mothers and female office workers, Shloer's Mums To Be campaign will see the presenter and mother of two providing her top styling tips on a new website - sparklingpregnancy.com.

The push will be supported by PR activity and a partnership with bounty.com that will include banner advertising and a competition to win a pamper pack.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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