Spitfire backs national heroes with charity pack profits
Published:  11 January, 2008

Kent brewer Shepherd Neame has launched a limited-edition charity version of its Spitfire ale.

All brewing profits from the 24x25cl packs sold in Majestic, Booths, Nisa Today's and Makro will be donated to the national armed forces charity, Help for Heroes.

Help for Heroes is a new national charity which supports members of the armed forces who return wounded from tours of duty. Famous supporters includeáPrinces William and Harry, TV presenter Jeremy Clarkson and musician James Blunt.

One of its aims is to raise cash to build a

gym and swimming pool at the Defence Medical Services Rehabilitation Centre

in Headley Court , Epsom, Surrey.

Sheps chief executive Jonathan Neame said: "Spitfire Ale has a proud record of supporting service charities and we areádelighted to offer Help for Heroes ourásupport."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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