England expects Bombardier beer

11 January, 2008

Wells & Young's has launched a poster

campaign for Bombardier

as part of a £4 million ad spend on the brand.

The

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... campaign features on 2,000 six-sheet poster sites around England and carries slogans such as: "It's like Robin Hood leading the Red Arrows over the English Channel to rescue Mr Benn."

The campaign aims to reinforce Bombardier's positioning as the " drink of England".

Marketing director Chris Lewis said: "Our Bombardier campaigns have always given a humorous identity and character to the beer and it is imperative that this is continued in the new campaign. The new creative work associates the beer with English icons which conjure up amusing and comical images for drinkers."




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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