Husky provides incentives to buy ice cold for match

11 January, 2008

Fridge manufacturer Husky has revamped its website

and is offering display chiller customers a free street shouter to promote cold beer ahead of the Six Nations rugby tournament.

Husky's new-look website - huskyproducts.com - features a number of exclusive offers, including free stock from major drinks brands, as well as industry information, news, facts, details of its chillers and the opportunity to buy online.

The company's street shouters show a pint of beer

and the England flag, and read: "Ice cold beer for the match!"

Customers who buy a display chiller - starting at £450 for a single-door chiller and £2,717 for an open-fronted multideck - can get one free.

Husky Direct 0870 622010, husky-direct.com.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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