Blossom Hill uses internet to target consumers
Published:  16 January, 2008

Wine brand Blossom Hill is launching a consumer-focused website designed to communicate the brand in an “approachable, fun way”.

Wine brand Blossom Hill is launching a consumer-focused website designed to communicate the brand in an "approachable, fun way".

The website www.blossomhill.com will go live at the end of the January and will include information about the whole Blossom Hill range and a description of the grapes used in each one as well as where to buy the wines in the off and on-trade.

Suggestions on wine and food matching will also feature, as will responsible drinking advice and recycling hints, designed to help reduce Blossom Hill’s impact on the environment.

Blossom Hill brand manager Carol Chan said: “We carried out extensive research to create a detailed profile of the Blossom Hill consumer, and in turn have created a website which will appeal directly to them.

“The primary aim of www.blossomhill.com is to engage visitors in Blossom Hill’s range of wines, perhaps tell them something they didn’t know about the brand and wine in general, in a friendly, colourful and approachable way.”




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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