Blossom Hill uses internet to target consumers
Published:  16 January, 2008

Wine brand Blossom Hill is launching a consumer-focused website designed to communicate the brand in an “approachable, fun way”.

Wine brand Blossom Hill is launching a consumer-focused website designed to communicate the brand in an "approachable, fun way".

The website www.blossomhill.com will go live at the end of the January and will include information about the whole Blossom Hill range and a description of the grapes used in each one as well as where to buy the wines in the off and on-trade.

Suggestions on wine and food matching will also feature, as will responsible drinking advice and recycling hints, designed to help reduce Blossom Hill’s impact on the environment.

Blossom Hill brand manager Carol Chan said: “We carried out extensive research to create a detailed profile of the Blossom Hill consumer, and in turn have created a website which will appeal directly to them.

“The primary aim of www.blossomhill.com is to engage visitors in Blossom Hill’s range of wines, perhaps tell them something they didn’t know about the brand and wine in general, in a friendly, colourful and approachable way.”




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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