Yellow Tail helps singles find their perfect partner

21 January, 2008

Australian wine brand Yellow Tail has teamed up with social events company Grape Vine Social to sponsor a series of wine tasting events for singletons.

The events will take place this month and March in London, Birmingham, Glasgow and Bristol with a view to finding attendees their perfect wine and their ideal partner.

At each event, 50 single professionals with an interest in wine will be given the chance to blind taste six Yellow Tail wines among like-minded people.

Keith Fisken, senior brand manager at Yellow Tail owner Casella Wines said: “Our link with this sponsorship reflects the ripe, up-front flavours of our wines, and our view that wine should be easy to drink and a source of enjoyment and sociability."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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