Tesco unveils premium ale and cider range

23 January, 2008

Tesco has launched a range of premium ales and ciders under its Finest label.

The three ales and four ciders have been produced exclusively for the retailer by a number of known producers including Herefordshire cider maker Westons and Devon brewer O'Hanlons. They are all packaged in 50cl bottles.

Ian Targett, Tesco buying manager for ale and cider, said the range was devised to meet growing interest from customers for more "sophisticated" styles of ales and ciders.

Westons has made three of the ciders in the range - an oak conditioned and an organic cider, both on sale for £1.69, and a traditional scrumpy style cloudy cider that is available for £1.79. The fourth, a single varietal cider, has been made by Thatchers and is priced at £1.49.

The ale range consists of a bottle conditioned ale made by O'Hanlons brewery, a golden ale made by Yorkshire's Black Sheep brewery and an India Pale Ale from William Bros Brewing Company of Alloa. They are on sale at £1.79, £1.69 and £1.59 respectively.

Tesco's Targett said: "In developing these new products with leading exponents of high quality British brewing and cider-making, we are now able to offer our customers the variety they desire with the re-assurance of the Tesco brand.”

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