Positive thinking

25 January, 2008

I'd like to say how refreshing it was to read a positive review of Christmas sales from Zak Avery in the last edition of OLN.

Like Zak, we had a pretty manic Christmas at our shop. Yes it was slow coming, but it did eventually come, and for that we should be grateful.

The newspapers seem to have only highlighted falling Christmas sales and are full of doom and gloom about the rising fuel prices and impending tightening of belts in 2008.

OK, we aren't rushed off our feet this month, but then it's January and, like me, I suspect many others reading this have been in this trade long enough to know to plan for a lull after Christmas.

In any case, we need a quiet period in which to plan for the early Easter. I would like to see more positive tales from my fellow retailers. Come on, it's not that bad.

John Taylor

Merseyside




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The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

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