Web presence for Blossom Hill

25 January, 2008

Blossom Hill is launching a consumer-focused website designed to communicate the brand in an "approachable, fun way".

The website - blossomhill.com - will go live at the end of this month and will include information about the whole Blossom Hill range

and a description of the grapes used in each one, as well as where to buy the wines in the off and on-trade.

Suggestions on wine and food matching will also feature, as will responsible drinking advice and recycling hints, designed to help reduce Blossom Hill's impact on the environment.

Blossom Hill brand manager, Carol Chan, said: "We carried out extensive research to create a detailed profile of the Blossom Hill consumer

and in turn have created a website which will appeal directly to them."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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