New Languedoc AOC to target specific age range

25 January, 2008

The new Languedoc appellation will be aimed at wine drinkers aged between 30 and 45 with a little wine knowledge, according to interprofessional body the CIVL.

The AOC, which applies from the 2007 vintage, will replace C oteaux de Languedoc at the base of the region's appellation pyramid, although a number of smaller producers will continue to produce C oteaux.

The region aims to produce up to 800,000 h

of the new AC within the next six to eight years.

"The aim is to achieve improved profitability across the Languedoc AOC region," said Christine Molines of

the CIVL.

Existing AOCs such as Corbières and Minervois will be pushed into more upmarket positions. The CIVL has undertaken research on blends that appeal to specific national markets

and will share its findings with negoçiants and producers. It is also working on a marketing campaign, which will target the UK trade before consumers.

AOC Languedoc:

the facts

Key grape varieties:

Red - Grenache, Syrah, Mourvèdre, Cinsault, Carignan

White - Grenache Blanc, Clairette, Bourboulenc, Viognier, Picpoul, Marsanne, Roussanne, Vermentino, Ugni

Output aims:

600,000hl to 800,000hl within six to eight years, compared to 400,000hl for C oteaux de Languedoc.

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