Brands plan a lighter future for glass

25 January, 2008

A number of beer and cider brands are planning to introduce lightweight glass bottles

under

the Waste Resources Action Programme 's Glassrite project.

Scottish & Newcastle UK is introducing a 14 per cent lighter bottle for Strongbow and Strongbow Sirrus, with a Newcastle Brown Ale bottle to follow in the future.

A new 33cl bottle for SAB Miller's Miller Genuine Draft brand claims to achieve glass savings of more than 1,000 tonnes a year and cut carbon dioxide emissions by 650 tonnes.

The Glassrite project has also helped produce a 22 per cent lighter bottle for Marston's Pedigree and a lightweight 66cl pack for Cobra lager.

British ale brewers Black Sheep, Broughton Ales and Frederic Robinson are sharing a bottle which has a unit weight reduction of 24 per cent.

Black Sheep managing director Paul Theakston said: "This initiative proves that you can do good business and at the same time benefit the environment."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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