SWA announces green plans for 2008

25 January, 2008

Diageo chief executive Paul Walsh says promoting responsible attitudes to drinking and improving environmental sustainability will be key priorities for the Scotch Whisky Association during 2008.

Walsh took over the role of SWA chairman from Pernod Ricard director Richard Burrows earlier this month and was keen to put forward his vision for the industry body.

He said: "Scotch

whisky is one of the country's leading export s, with annual shipments of ú2.5

billion, representing a quarter of UK and two-thirds of Scottish food and drink exports by value.

"The SWA's continuing priority must be to set a positive agenda in support of all its members, large and small. In addition to its invaluable legal work protecting the integrity of Scotch

whisky,áthe

association has an important role to play in tackling the barriers

that unfairly hold us back in our export markets.

"Equally, leadership in the promotion of responsible attitudes to alcohol consumption and environmental sustainability will continue to be key priorities in the coming year."

Ian Curle, chief executive of

the Edrington Group,

has been appointed

SWA vice-chairman in succession to Walsh, who has been a member of the SWA Council since 2001.




Bookmark this


Site Search

COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter