SWA announces green plans for 2008
Diageo chief executive Paul Walsh says promoting responsible attitudes to drinking and improving environmental sustainability will be key priorities for the Scotch Whisky Association during 2008.
Walsh took over the role of SWA chairman from Pernod Ricard director Richard Burrows earlier this month and was keen to put forward his vision for the industry body.
He said: "Scotch
whisky is one of the country's leading export s, with annual shipments of £2.5
billion, representing a quarter of UK and two-thirds of Scottish food and drink exports by value.
"The SWA's continuing priority must be to set a positive agenda in support of all its members, large and small. In addition to its invaluable legal work protecting the integrity of Scotch
association has an important role to play in tackling the barriers
that unfairly hold us back in our export markets.
"Equally, leadership in the promotion of responsible attitudes to alcohol consumption and environmental sustainability will continue to be key priorities in the coming year."
Ian Curle, chief executive of
the Edrington Group,
has been appointed
SWA vice-chairman in succession to Walsh, who has been a member of the SWA Council since 2001.