Martell Cognac

25 January, 2008

recently celebrated its partnership with the Ch âteau de Versailles with a dinner for 170 international guests at the palace on the outskirts of Paris. As part of the collaboration, the spirits brand is sponsoring an exhibition that shows what the palace would have looked like when it was furnished in silver. Guests at the event were treated to a private view of the exhibition, before sitting down to a meal cooked by top French chef Alain Senderens. Chris Seale, head of marketing for Cognac, said: "This sponsorship was chosen to reflect Martell's rich, French provenance and the brand's link with French luxury lifestyle. Partnering with Ch âteau

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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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