Nestlé offers consumers cash prizes

25 January, 2008

Nestlé Rowntree

has launch ed an on-pack promotion giving consumers the chance to win £20 in cash.

Running across Nestlé's core brands, consumers will have 100,000 opportunities to win £20 by texting unique codes found inside wrappers.

Graham Walker, trade communications manager, said: "This is a motivating promotion for retailers and consumers . We know

that text-to-win promotions work well, especially those with simple mechanics that tell consumers instantly if they have won or lost.

"Now is the perfect time of year to be offering consumers a little extra cash. Retailers should take this opportunity to site dumpbins in high footfall areas to ensure they drive maximum sales."

The promotion is running on packs of KitKat 4 Finger Milk, KitKat 4 Finger Dark, KitKat Chunky Milk, KitKat Chunky Peanut Butter, Rowntree's Fruit Pastilles, Rowntree's Fruit Gums and Aero Milk Bar.

Nestlé has created a range of premium Easter eggs targeted at adults. The Aero Milk Bubbles Gift Experience Egg contains a gift certificate that can be exchanged for a range of activities including a facial, manicure or massage, and the KitKat Gift Experience Egg offers experiences including golf and canoeing lessons. Both will retail for £4.99.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
total a

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