Top Tip

25 January, 2008

Make sure you have an interesting array of wines and spirits available for customers to taste, especially maltáwhisk iesábecause they are an expensive purchase.

We do this and find it really helps toáboost sales."

Matt Cowan, Vinology

Stratford- upon-Avon

Send us your Top Tip for getting on in the business and you could bag yourself a bottle of bubbly.

E-mail laura.clark@william-reed.co.uk or phone 01293 610225




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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