Bombardier makes links with heritage

25 January, 2008

Wells Bombardier has signed a deal to become the official beer of English Heritage for 2008.

The sponsorship agreement will see Wells & Young's

supplying Wells Bombardier at English Heritage

events .

Marketing director Chris Lewis said: "Linking with English Heritage is a masterstroke for Wells Bombardier. Not only does it mean

we will have the opportunity to appeal to hundreds of thousands more people, but it means

Bombardier is now rooted in a prestigious organisation that is the epitome of Englishness."

Some of the activity will centre around St George's Day. English Heritage development director Magdalen Fisher said

Wells Bombadier shared the organisation's

"passion about England's heritage " and

would help celebrate "the very best of English history".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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