Bombardier makes links with heritage

25 January, 2008

Wells Bombardier has signed a deal to become the official beer of English Heritage for 2008.

The sponsorship agreement will see Wells & Young's

supplying Wells Bombardier at English Heritage

events .

Marketing director Chris Lewis said: "Linking with English Heritage is a masterstroke for Wells Bombardier. Not only does it mean

we will have the opportunity to appeal to hundreds of thousands more people, but it means

Bombardier is now rooted in a prestigious organisation that is the epitome of Englishness."

Some of the activity will centre around St George's Day. English Heritage development director Magdalen Fisher said

Wells Bombadier shared the organisation's

"passion about England's heritage " and

would help celebrate "the very best of English history".




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Talking terroir

When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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