New MD for Magners
Magners owner C&C Group is hoping to drive cider sales in the UK with the appointment of Coors boss John Holberry.
Holberry, who has been managing director of Coors sales operations since 2001, will start as Magners UK managing director on March 18.
C&C chief executive Maurice Pratt said: "His considerable experience in the drinks industry in Great Britain will spearhead the growth and further development of our Magners cider business in that market.
"The appointment is a significant step in implementing the re-organisation plan announced on 15 November 2007."