Spitfire teams up with rugby tournament

31 January, 2008

Rugby-themed TV and press ads featuring Shepherd Neame's premium ale brand, Spitfire are being rolled out to support the RBS Six Nations rugby tournament.

The Spitfire Bottle of Britain campaign starts today with a branded championship supplement appearing in the Evening Standard.

TV ads will air from Saturday when the tournament kicks off with matches between Ireland and Italy and England and Wales.

Shepherd Neame sales and marketing director Graeme Craig, said: "Spitfire continues to grow as a brand as a result of a successful marketing strategy of sponsorships and associations with major sporting events.”




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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