M&S promotes sensible drinking with low alcohol range

01 February, 2008

Marks & Spencer has launched a lower alcohol wine range specifically designed to help drinkers remain within the government's daily alcohol unit guidelines.

All three wines - a Verduzzo, a Raboso Rosé and a Cabernet Sauvignon - come in 50cl bottles and have an abv of 9.5 per cent.

Each label also tells drinkers how many units of alcohol are in the bottle and per glass along with details of the government's recommended daily alcohol allowance.

M&S winemaker Jo Ahearne said: "The new wines offer clarification and guidance, and not only are they lower in alcohol, but they also offer all of the quality and flavour expected of an M&S wine.”

All three wines have an rrp of £3.49.




Bookmark this


Site Search

COMMENT

Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter