Foodie focus for Alsace Wines

04 February, 2008

Alsace Wines is to make food and wine matching the main focus of its 2008 marketing campaign.

A series of online activities, highlighting the compatibility of wines from Alsace with Asian food, will run throughout the year.

The online promotions, including one with Delia Online at Chinese New Year, will support the current ad campaign which aims to "keep Alsace wines front of mind for the consumer when both eating and cooking Asian style cuisine."

Alsace Wines will also be participating in the International Riesling & Pinot Noir review at this year's London International Wine Fair as part of its work with the wine trade.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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