Disaronno makes stylish start to 2008

06 February, 2008

Amaretto liqueur Disaronno is to continue its association with fashion by supporting London Fashion Week.

The brand is the official drinks sponsor of the show which takes place from Feb 21-24. It will also sponsor the Vivienne Westwood fashion show held during the week.

Distributor First Drinks hopes the link-up will help the brand connect with its target audience and therefore drive sales in both the off and on trade.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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