Disaronno makes stylish start to 2008

06 February, 2008

Amaretto liqueur Disaronno is to continue its association with fashion by supporting London Fashion Week.

The brand is the official drinks sponsor of the show which takes place from Feb 21-24. It will also sponsor the Vivienne Westwood fashion show held during the week.

Distributor First Drinks hopes the link-up will help the brand connect with its target audience and therefore drive sales in both the off and on trade.




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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