Disaronno makes stylish start to 2008

06 February, 2008

Amaretto liqueur Disaronno is to continue its association with fashion by supporting London Fashion Week.

The brand is the official drinks sponsor of the show which takes place from Feb 21-24. It will also sponsor the Vivienne Westwood fashion show held during the week.

Distributor First Drinks hopes the link-up will help the brand connect with its target audience and therefore drive sales in both the off and on trade.




Bookmark this


Site Search

COMMENT

Richard Hemming MW asks: what’s the next step for indies?

In the not-too-distant future, when all humans are born with inbuilt VR headsets and Trump is Supreme Commander of the Known Universe, how will students of wine look back on the present era of retail in the UK? And, in such a dystopian world, why would anyone care?

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter