Waitrose names new beer buyer

07 February, 2008

Waitrose has appointed a new beer and cider buyer, Neil Whelpton, who replaces Steve Wallace.

Whelpton joins from Innocent Drinks’ This Water section, where he was commercial manager, and has worked as a buyer for Sainsbury’s – including buying ale, stout and cider. He will report to beer, spirits and tobacco central buyer Giles Fisher.

A Waitrose spokeswoman said: “His role will continue to build on the reputation for value, quality and innovation in the beer and cider ranges at Waitrose.”

Waitrose was named Multiple Beer Retailer of the Year at the OLN Drinks Retailing Awards 2008.




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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