Waitrose names new beer buyer

07 February, 2008

Waitrose has appointed a new beer and cider buyer, Neil Whelpton, who replaces Steve Wallace.

Whelpton joins from Innocent Drinks’ This Water section, where he was commercial manager, and has worked as a buyer for Sainsbury’s – including buying ale, stout and cider. He will report to beer, spirits and tobacco central buyer Giles Fisher.

A Waitrose spokeswoman said: “His role will continue to build on the reputation for value, quality and innovation in the beer and cider ranges at Waitrose.”

Waitrose was named Multiple Beer Retailer of the Year at the OLN Drinks Retailing Awards 2008.




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Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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