Ports jump on the rosť bandwagon

08 February, 2007

A pair of pink ports have been launched in the UK as produ cers and retailers hope to capitalise on the rosť trend.

Marks & Spencer Pink Port and Croft Pink are made from classic red port grapes but are lighter in style than other ports due to colour extraction, cold settling and cool fermentation during vinification.

M&S said it hoped to attract a "far more varied consumer demographic" and help boost port consumption outside the festive season with its new port, which is priced at £7.99.

The style is described as light with a palate of "ripe berry and fruit flavours" and a crisp dry finish. It is designed to be drunk chilled, or over ice.

Croft said it hoped its new port would prove popular with women. Managing director Adrian Bridge added: "The port industry needs innovation to raise awareness of port as a contemporary product which is why, three years ago, I came up with the idea of producing a lighter style of port. This will attract new consumers to the category and at the same time deseasonalise consumption."




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Lifting the spirits

I were to sum up alcohol sales over Christmas 2017 in one word, it would be “gin”. At Nielsen, we define the Christmas period as the 12 weeks to December 30 and in that time gin sales were £199.4 million, which means they increased by £55.4 million compared with Christmas 2016. There’s no sign the bubble is about to burst either. Growth at Christmas 2016 was £22.4 million, so gin has increased its value growth nearly two-and-a-half times in a year. The spirit added more value to
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