Major marketing push for Marqués

08 February, 2007

Marqués de Monistrol owner United Wineries has unveiled plans for a major marketing campaign this spring.

The push for the cava brand will include an on-pack competition with a chance to win a weekend break

in Barcelona.

The marketing campaign will be positioned around a "culture of celebration" and will underline the "affordable luxury" of the brand.

A dedicated website will also go live in April containing details of the brand and its history, along with competitions and other promotions. United Wineries marketing director Crispin Stephens said: "Marqués de Monistrol has enjoyed phenomenal growth over the

past

18 months - we are keen to continue this

and to

add value to our brand offer.

"On-pack promotions and a dedicated UK consumer website will enable us to further communicate the brand positioning of 'celebrate the little things' - highlighting to the consumer the accessibility and quality of the Marqués de Monistrol portfolio."

The cava brand is now stocked in a number of retailers, including Tesco, Morrisons and Sainsbury's. The latest addition to the range

- a vintage rosé cava - will be launched in the Co-op in March with an rrp of £7.99.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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