Major marketing push for Marqués

08 February, 2007

Marqués de Monistrol owner United Wineries has unveiled plans for a major marketing campaign this spring.

The push for the cava brand will include an on-pack competition with a chance to win a weekend break

in Barcelona.

The marketing campaign will be positioned around a "culture of celebration" and will underline the "affordable luxury" of the brand.

A dedicated website will also go live in April containing details of the brand and its history, along with competitions and other promotions. United Wineries marketing director Crispin Stephens said: "Marqués de Monistrol has enjoyed phenomenal growth over the

past

18 months - we are keen to continue this

and to

add value to our brand offer.

"On-pack promotions and a dedicated UK consumer website will enable us to further communicate the brand positioning of 'celebrate the little things' - highlighting to the consumer the accessibility and quality of the Marqués de Monistrol portfolio."

The cava brand is now stocked in a number of retailers, including Tesco, Morrisons and Sainsbury's. The latest addition to the range

- a vintage rosé cava - will be launched in the Co-op in March with an rrp of £7.99.




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When Bordeaux was in fashion, it seemed almost logical that we should fetishise winemakers. Here were people responsible for brilliant acts of blending, across large estates and multiple grape varieties, including superstars such as cabernet sauvignon and merlot. These days, fashion has moved on and pinot noir is ascendant. As a result, the star of the winemaker has fallen and we find ourselves following a new star in the sky: terroir.

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