ZGM invests £5m in profile-raising

08 February, 2007

International wine producer ZGM is to spend almost £5 million on building its profile and launch more products in the UK.

The company, already a supplier of own-label wines to retailers such as Tesco, Sainsbury's and M&S, will spend some of the

money on importing and selling new branded and own-label wines to UK retailers. It also plans to launch a range of wine-based products later this year.

ZGM UK managing director Steve Howard said the company decided to invest so heavily in the UK after consumer and trade research

carried out last year revealed opportunities for

it to expand.

He said: "We aim to drive value over volume by launching premium wines based on consumer and market knowledge, and sourced by our expert wine makers.

"We look forward to working in partnership with UK retailers to deliver this strategy.".




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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