ZGM invests £5m in profile-raising

08 February, 2007

International wine producer ZGM is to spend almost £5 million on building its profile and launch more products in the UK.

The company, already a supplier of own-label wines to retailers such as Tesco, Sainsbury's and M&S, will spend some of the

money on importing and selling new branded and own-label wines to UK retailers. It also plans to launch a range of wine-based products later this year.

ZGM UK managing director Steve Howard said the company decided to invest so heavily in the UK after consumer and trade research

carried out last year revealed opportunities for

it to expand.

He said: "We aim to drive value over volume by launching premium wines based on consumer and market knowledge, and sourced by our expert wine makers.

"We look forward to working in partnership with UK retailers to deliver this strategy.".




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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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