Beer in brief

08 February, 2008

Fuller Smith & Turner has signed up 20,000 people to its Fine Ale Club, which offers its members

discounts, competitions and a free, quarterly magazine. Club co ordinator Clare Draper said the club had become "oneáof the largest beer fan clubs in Europe"ásince it was formed in 1999.

Tiger Beer has

launched an online guide to the traditions of Chinese New Year. Features include a section on Asian cuisine and the chance to win an

Ap ple iPhone by throwing virtual sticks at a Tiger

Wishing

Tree, based on a tra dition carried out at Lam Ts uen ináHong Kong.

Tusker lager from Kenya has won a listing in 75 Sainsbury's stores. The brand - distributed in the UK by Surfax - will go into the chain in 50cl bottles from Feb 10.

Listings in Tesco, Somerfield, Sainsbury's and Thresher have helped Savanna South African cider report year -on -year volume growth of 130 per cent. Distributor Babco (UK) said that an aggressive marketing campaign including advertising, promotions and sponsorships, had added to the success .




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COMMENT

Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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