Tapio appeals to health conscious

08 February, 2008

RTD brand Tapio has added a third variant to its range.

London Dry Gin is blended with pink grapefruit and cherry, and has 4.7 per cent abv. It has been created to appeal to drinkers looking for healthier brands .

"Customers are looking for products with all-natural ingredients that are also low in sugar - and Tapio is the new natural alternative to other existing brands in the RTD market," said Simon Hughes, head of Tapio Ventures.

The new variant is being promoted to be served over ice, or as a long mixed drink with Angostura Bitters.

The roll -out will be supported by consumer sampling at Selfridges and it has also been chosen as sole alcoholic drinks sponsor at the Aveda and brittique.com fashion and beauty event.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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