Senses make sense for lovers of KitKat

08 February, 2007

Nestlé Rowntree is targeting health-conscious

women with

a lower-calorie version of its traditional KitKat .

KitKat Senses is a chocolate wafer biscuit bar with a hazelnut praline centre. A 31g bar contains 165 calories.

Nestlé is investing £9 million in

marketing

the new variant,

kick ing off on April 7 with a five-week burst of TV ads. It is also planning a major magazine partnership, online activity, PR and a 1.5 million bar sampling campaign.

Senses will be on shelf from March 1 with a n rrp of 45p. A five-pack will retail for £1.39.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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