Shloer puts more sparkle into dance

08 February, 2007

Shloer has teamed up with Living TV to sponsor the third series of US reality TV show So You Think You Can Dance.

Running until April and presented by Cat Deeley, the show features the hunt for America's favourite dancer.

The deal includes branded trailers on Living TV and break bumpers featuring

a variety of occasions when Shloer can be drunk at home.

Managing director Mike Coppard said:

"So You Think You Can Dance has a great fit with the Shloer brand, which is about having fun, and we are sure this sponsorship deal will have great appeal to our target consumer ."




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle ľ which makes it especially galling that we spend so much time divided over it.

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