Top Tip

08 February, 2008

My advice to traditional wine merchants is: Hold your nerve and keep doing what you're doing well. It's all about offering a bespoke service - you can't be complacent. You have to work at it very hard and think about your business and give it a unique selling point. Having a personal relationship with your customers and listening to them will ensure growth in 2008.

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Reasons to be cheerful

I would like to think my outlook on things is generally optimistic. Perhaps that’s a natural consequence of working with something designed to give pleasure. But recently it has become increasingly difficult to ignore a creeping sense of negativity pervading the British wine trade.

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