Diageo interim profits up 9 per cent

14 February, 2008

Strong sales of Smirnoff, Baileys and Guinness over the past six months have helped push Diageo’s half year profits up by 9 per cent.

The drinks company made a profit of £1,414 million in the six months to Dec 31 2007, compared to £1,306 million in the same period the previous year.

In the UK, Baileys sales rose 11 per cent, driven, the company says, by a “simplified Christmas pricing strategy”. Smirnoff too benefited from the same pricing strategy and two marketing campaigns which helped push sales up by 4 per cent.

Guinness, which experienced a sales dip during the same period the previous year, saw sales rise 6 per cent. Diageo said a 20 per cent increase in marketing spend and new advertising campaigns were likely to be responsible for the turnaround.

Commenting on the results, Diageo chief executive Paul Walsh, said: “This first half performance demonstrates that our brands are well supported and our routes to market remain strong and therefore, while we continue to watch for any impact that recent financial market volatility may have on broader trading conditions, we are maintaining our guidance for 9 per cent organic operating profit growth for the current fiscal year.”




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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