Chamarré launches Vignobles de France wines

20 February, 2008

French wine producer Chamarré is re-launching its Réserve Spéciale range to take advantage of the new Vignobles de France classification.

Under the new law, the range - originally classified as a Vins de Table because it was sourced from grapes from different French regions - can now specify grape varieties used to make it on the label.

The brand’s Grand Reserve range will also be launched in the UK this year following its success in the US. The range is made from single grape varieties grown in different regions in France.

Chamarré said the new system enabled the brands to become more “customer friendly”.




Bookmark this


Site Search

COMMENT

What to expect at Christmas

The arrival of October means that we’re now officially in Nielsen’s Christmas trading period. Manufacturers and retailers alike have until December 30 to optimise their sales plans and activate them in-store in order to win at Christmas.

Click for more »
Upcoming events

Polls

Is blended Scotch overshadowed by single malt in retailers?

  • Yes
  • No
  • Don't know

Facebook

Twitter