Chamarré launches Vignobles de France wines

20 February, 2008

French wine producer Chamarré is re-launching its Réserve Spéciale range to take advantage of the new Vignobles de France classification.

Under the new law, the range - originally classified as a Vins de Table because it was sourced from grapes from different French regions - can now specify grape varieties used to make it on the label.

The brand’s Grand Reserve range will also be launched in the UK this year following its success in the US. The range is made from single grape varieties grown in different regions in France.

Chamarré said the new system enabled the brands to become more “customer friendly”.




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Richard Hemming MW: beware inverse snobbery

Few things can bring communal pleasure so intimately as wine. Apart from a hot tub, perhaps. Sport can trigger mass jubilation, film gives us shared empathy, but wine has a nigh-unique ability to bestow conviviality among us through a shared bottle – which makes it especially galling that we spend so much time divided over it.

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